Copyright 2016. It’s an evolving science. MD, Bhumika Realty (Urban Square) … Nexus records 9 per cent annual sales growth, adds two new malls. Abhishek Bansal. Nishank Joshi is on Facebook. We’ve heard of traditional advertising, outdoor and inserts in newspapers… but BTL too? In terms of generating results especially from consumers and in B2B, do you find BTL a more sure shot avenue than ATL in the retail space? Nishank Joshi, CMO, Nexus Malls added to this saying, “This day is special because today over 250 shopping malls across India have finally opened up after three long months. View Nishank Joshi’s profile on LinkedIn, the world’s largest professional community. In this edition of BTL Baatein, powered by VISCOMM, Nishank Joshi speaks on how BTL is an important marketing activity and revenue-earner for malls. With over a decade of experience working in retail and mall marketing, Nishank Joshi, Chief Marketing Officer, Nexus Malls, has launched seven malls across India and relaunched three others across India. “We have been seeing a 14 per cent growth in sales and about 12 per cent increase in footfall at our rebranded malls,” Nishank Joshi, CMO, Nexus Mall told BusinessLine. Join Facebook to connect with Nishank Joshi and others you may know. I would think they complement each other. Style Hashtags has curated campaigns and experiences to position the malls as ‘International Fashion Destinations’. Top Corporate News in India | Top Business News in India | Top Real Estate & Marketing News in India, Top Startup News in India | Top Corporate News India | Top Business News India, Top Real Estate News India | Top Startup News India | Top Banking & Finance News, Top IT Business News Today | Top India Budget 2018 News | Top Healthcare Business News India, Todays Telecom Business News | Todays Education Business News | Todays Automobiles News. Mr. Nishank Joshi – Chief Marketing Officer at Nexus Malls - fully owned subsidiary of the Blackstone Group, world’s leading Private Equity firm. Newsbarons is an online media platform designed to promote corporate news. Against common perception of the sole purpose of malls being shopping, malls have become community hubs where people come to eat, watch movies, hang out with family etc. Interestingly, malls are great spaces for BTL activities too. So, BTL not only is a great way for promoting our brand and get in footfalls but also to generate revenue from brands across the year. Nishank Joshi, the chief marketing officer of Nexus Malls, the Indian retail portfolio arm of investment firm the Blackstone Group, explains that India is becoming increasingly competitive for consumer goods companies. Now boasts of a portfolio of 5.4 million square feet of Grade A retail space in the country. The news is about Technology is the way to deliver superior experiential events: Nishank Joshi, CMO, Nexus Mall the latest news updates from Retail Sector in India. Privacy Policy | Website Designed & Developed by Matrix Bricks Infotech. Home » Retail » Technology is the way to deliver superior experiential events: Nishank Joshi, CMO, Nexus Mall. Select Citywalk. We are also people who love to decorate our homes during these festivals. Nishank has 9 jobs listed on their profile. Post navigation. Nishank Joshi. Can you also specify the range of activities that you are undertaking and propose to undertake as part of the below-the-line advertising and promotion? The company has witnessed around 18% yoy growth in sales volume and about 12% yoy increase in footfall across all assets and are equally optimistic for the upcoming quarters. Elante was offering deals for up to January 18, said Nishank Joshi, chief marketing officer of Nexus Malls. Nishank Joshi, Chief Marketing Officer, Nexus Malls said, “As they say “Family is a gift that lasts forever” and what could be a more opportune time than Christmas to celebrate this gift. The overall shopping behaviour of consumers, however, is constantly changing and shopping malls will need to focus on their strengths like touch, feel and experience, says Nishank Joshi, chief marketing officer, Nexus Malls, which is the Indian retail portfolio arm of world's leading investment firm The Blackstone Group. Yash Ved is a Senior Correspondent at NewsBarons and comes with a decade of experience across leading online and offline publications. In these three months, all shopping malls have worked very hard, re-written their SOPs and are finally ready to welcome their consumers and make them experience the mall life again. Privacy Policy | Website Designed & Developed by. BTL activation help in engaging consumers at the mall and help build a frenzy that results in shopping, but ATL is what drives them in by telling them what’s happening. “We realised it is going to be a tough year and really upped the ante in terms of initiatives, and it is paying off big time,” said Nishank Joshi, chief marketing officer at Blackstone Group’s Nexus Malls, which has held such festivals at six of its malls, including SGC and Treasure Island, during October-December. Nexus Malls is the Indian Retail Portfolio arm of world's leading investment firm, The Blackstone Group. Lastly, ‘Shop Big, Win Bigger’ was rolled out to reward shoppers for fulfilling their pent up demands. Terms and condition. Yash Ved of NewsBarons provides you the highlights of an interaction with Nishank Joshi, CMO of Nexus Mall, who believes “India is about 5 – 7 years away from shopping online for a majority of their needs.”. Also, will this ratio change after the launch phase of a mall or a certain activity? Technology has played a key role in the rollout of GST:... Top Real Estate & Marketing News in India, Terms and condition. Dismiss. The Augmented Reality, Digital Dussehra and Pictionary are good examples of technological innovations working really well with the patrons. Nishank Joshi. At Nexus Malls, we have always believed that the true spirit of festivities lies in celebrating it together with your family and friends. DISCLAIMER: All content and information submitted on the site is the sole responsibility of the person uploading the information. It is 60:40 today in favour of BTL. BTL has formed the very essence for mall promotions and advertising. Given rising media costs, do you see BTL managing on its own, without ATL? Nishank Joshi, Chief Marketing Officer, Nexus Malls said, “As they say “Family is a gift that lasts forever” and what could be a more opportune time than Christmas to celebrate this gift. Dismiss. Nishank Joshi. Tommy. We predominantly are still a market that believes in ‘touch & feel’ before we make a purchase. Kicking off BTL Baatein Series 3: Interview with Eddie Udagawa, Canon India… Powered by VISCOMM, BTL Baatein with Sandeep Jajoo, Hathway Digital… Powered by VISCOMM, BTL Baatein with Ravi Rai, Novotel… Powered by VISCOMM, BTL Baatein powered by VISCOMM… Amitabh Dikshit, Eveready Industries. Seawoods Grand Central Mall has been positioned as the most fashionable mall in the city, and for that we have created 4 fashion islands representing the most fashionable destinations in the world – New York, Milan, Paris and London. Joshi joined Nexus Malls from K Raheja Corp where he spent close to seven years in two stints. Trends definitely show that BTL and Digital are slowly replacing ATL in company budgets. Through our latest Ad campaign, we aim to convey the same message amongst our patrons." Not considering fixed costs like retainers and licenses, BTL in our malls constitute 60% of our marketing plan. NewsBarons. Nishank Joshi, Chief Marketing Officer, Nexus Malls tells us how the first one focussed on Safety First, a campaign meant to build assurance. An awesome experience where people can interact with digital creatures and take pictures and videos of the experience too via a snapshare option. Which means; most of our eggs are in the BTL basket. So, both are equally important. There are many organisations that often do new launches almost entirely on BTL aided with an outdoor and/or digital blitz? A digital media maverick and communications pro, he leads the Marketing function of the company. NB: What trend do you see for malls in the country? Chairman, Merlin Group of Companies and Partner-Director, South City Group . Technology is the way to deliver superior experiential events: Nishank Joshi, CMO, Nexus Mall, Technology has played a key role in the rollout of GST: Mallikarjuna Gupta, Logo Infosoft, Investors will continue to back bigger players in the co-working segment in 2020: Anuj Puri, Monetary Policy December 2020: Real Estate Outlook. CEO, Nexus Malls . With over a decade of experience working in retail and mall marketing, Nishank Joshi, Chief Marketing Officer, Nexus Malls, has launched seven malls across India and relaunched three others across India. All Right Reserved. Nexus Mall, a fully owned subsidiary of the Blackstone Group, currently has nine assets spread across Mumbai, Pune, Amritsar, Chandigarh and Ahmedabad. Join now Sign in. Then came Celebrating First, where patrons were asked to celebrate their firsts with the malls. Tribune News Service Amritsar, August 31 Nexus Malls has announced Ayushmann Khurrana as its ‘Happiness Ambassador’ for Mall of Amritsar and the other malls in its portfolio. NB: What is your rationale for using technology in your malls? Specifically, how important is BTL to the overall marketing plan at Nexus Malls? MD, Forum Group . Nexus Malls is the Indian Retail Portfolio arm of the world’s leading investment firm, The Blackstone Group. And as they become entertainment and social hubs, dwell times in malls will increase substantially hereon. Oh, BTL is on the rise, no question about that. We are pushing boundaries when it comes to ideas and innovations within malls. Shrirang Sarda. The mall … Online stores will see offline presence. CMO, Nexus Malls (A Blackstone Company) No Comments in By wordreatil. Dismiss. He said the malls … Speaking about the announcement, Nishank Joshi, Chief Marketing Officer at Nexus Malls said, “At Nexus Malls, we believe happiness is at the centre of everything that we do. Apart from the usual footfalls and sales we measure customer and retailer satisfaction levels during the initiatives via live surveys. Nishank Joshi, CMO, Nexus Malls said, “Family is a gift that lasts forever and what could be a more opportune time than Christmas to celebrate this gift. Newsbarons is a greatest source of Industrial and business news updates around the world. ABOUT IMAGES Group. Said Nishank Joshi, Chief Marketing Officer, Nexus Malls: “As they say ‘Family is a gift that lasts forever’ and what could be a more opportune time than Christmas to celebrate this gift. PTI Feeds | December 21, 2018 8:49 PM IST. However, I still feel India is about 5 – 7 years away from shopping online for a majority of their needs. Everything shut after 9pm Mohali was … Nishank: Introduction of E-Commerce has been a great boon for customers. Vinculum. Nishank: Malls are the future of social spaces and will become even more aligned to the future needs of the consumer. Do you prefer to do this through BTL agencies directly or via your existing creative/media agency? How important is BTL in your industry? Nishank has over ** years of experience working in the retail – real estate marketing space. Traditionally malls have stuck to events that revolve around kids & women.However today, there are a plethora of activations that we create. NB: In this current scenario of online purchase, how do you think shopping malls would survive? Nishank: We strongly believe that malls need event with a twist. Uddhav Poddar. We garnered a reach of over 21 million people over two days. The focus clearly is to create an emotional connect with the consumers, which e-commerce platforms can never create, says Nishank Joshi, Chief Marketing Officer, Nexus Malls. The pictures show the frenzy it has created! CMO, Nexus Malls (A Blackstone Company) Arjun Sharma. Technology is the way forward when it comes to delivering superior experiential events. A keen observer of the stock index movement, Yash also likes covering Real Estate and the BFSI sector. This will change to 40:30:30, the last 30% being dedicated to digital ideas and activities. When we started looking out for someone who would be a human representation of our values, Ayushmann Khurrana was one name that stood out. Next up is our summer event that will show case fun activities across continents. CMO @ Nexus Malls ( A Blackstone Group Company ) Location Mumbai Area, India Industry Retail Rahul Vira. Since our inception, we have always resorted to high-end technology with an aim to present our customers with unique experiences every time they visit our mall. Mr. Nishank Joshi – Chief Marketing Officer. Urban Square. All you need to do is pick it, pluck it, come to the mall and avail the discount,” Nexus Mall chief marketing officer Nishank Joshi told The Tribune. It has been a magnificent summer at Seawoods Grand Central Mall alright. The site, its promoters and employees are not responsible or liable in any manner for the content, its quality, its impact, acceptance or promoting the content on the site. Management Team – Nexus Malls ED, Pacific Malls . Sushil Mohta. Given the need to create throbbing and lively environments, there is no better way to make use of the real estate that malls have  – their spaces themselves. We’re delighted to share, Nexus Malls was recognised in four categories at the National Awards for Excellence in Marketing 2020. For Nexus Mall, inclusion of technology plays an important role for creating unique end user experience and their experiment with Augmented Reality and other digital technologies has garnered huge success for them. We have also seen a massive shift in customer behaviour over the last 3-5 years. We also hosted Digital Pictionary across our portfolio on Children’s Day. See the complete profile on LinkedIn and discover Nishank’s connections and jobs at similar companies. Nishank Joshi, Chief Marketing Officer, received the award on behalf of the Nexus family. “We realised it is going to be a tough year and really upped the ante in terms of initiatives, and it is paying off big time,” said Nishank Joshi, chief marketing officer at Blackstone Group’s Nexus Malls, which has held such festivals at six of its malls, including SGC and Treasure Island, during October-December. Nexus mall Nishank Joshi, CMO says, “We have introduced a way to shop that fetches you reward this Christmas and New year. View this post on Instagram. About Us | Newsline | Neoteric | The Club. Nishank Joshi Jobs People Learning Dismiss Dismiss. Dalip Sehgal. A financial management and Journalism student, Yash believes learning as a continuous journey and enjoys following the IT and the Pharmaceutical industry and has penned many articles on the subjects. The latest mobile brands are testimony to this shift. NB: Would you continue to invest more on such technologies in the future? Nishank: Set up with transformation as our core agenda, we seek to implement best practices and state-of-the-art technology in India by bringing in professional and broader mall management in the country. While we have an agency on retainer for creative duties, our BTL activations are always awarded on pitches. What is/will be the ratio of ATL to BTL in your promotional plans? “Any brands which need to survive and eventually grow will have to sit back and take notice of the millennial,” says Mr Joshi. CMO, Nexus Mall, Nishank Joshi says, “India is a country of festivals. The central installation is a 40 ft fashion maze where visitors can browse through a visual display of fashion trends across the last few decades before they reach the central portion which has an ethereal wedding gown that lights up every time someone steps in. Speaking about the announcement, Nishank Joshi, Chief Marketing Officer at Nexus Malls said, “At Nexus Malls, we believe happiness is at the centre of everything that we do. Dheeraj Arora. Nishank Joshi, Chief Marketing Officer, Nexus Malls said, “At Nexus Malls, we firmly believe that digital is the way forward to revolutionise why people visit malls and what they do there. We hosted India’s first Augmented Reality show within the premises of our malls and also hosted India’s first Digital Dussehra, an eco-friendly way to celebrate the occasion across our entire portfolio. We started off the launch campaign with the hugely successful unplugged musical concert featuring Jonita and Papon. Speaking about the announcement, Nishank Joshi, Chief Marketing Officer at Nexus Malls said, “At Nexus Malls, we believe happiness is at the centre of everything that we do. While sales and salience are good indicators of its success, what are the attributes you look at to measure the success of a BTL campaign? Your view on this. wordreatil . The month-long event had a host of fun activities, which according to Nishank Joshi, CMO, Nexus Malls, resulted in a revenue growth of 10 per cent … Nishank Joshi, CMO, Nexus Malls added to this saying, “This day is special because today over 250 shopping malls across India have finally opened up after three long months. This becomes necessary as BTL agencies have different skill sets and so every new occasion calls for a new idea and that may need a different agency each time. Rahul Saraf . Are there certain types of vehicles that you prefer to employ BTL promotions in this category? Freeport. CEO & Managing Partner, SARDA GROUP . Our Partners & Participants. Chairman, Select Group . A lotof initiatives require audience participation… so participation numbers, and profile of the people engaged based on age, location of residence, drive time from mall also help in deciding what is needed. Nexus Malls, the Indian retail portfolio arm of The Blackstone Group, was conferred with Gold for Marketing Excellence in Market Positioning and Brand Awareness category for its StyleHashtags campaign at the recently concluded International Council of Shopping Centers Forum in Singapore. 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